What does an Investor want to see in a Business Plan? | Informed Funding Event | 11th June at Plexal

Raising finance is often the number one challenge for the majority of business owners: 

  • How do I find an investor?
  • Why will they invest in me?
  • How do I present a compelling case?
  • How much equity shall I give away?


These are all questions that both an entrepreneur and a funder need to address and align to complete a successful fund raise.

This Workshops is free for all to attend, priority will be given to Plexal and Here East members and guests of EFM and Clarity Wealth Management.

Click here to register now!

Workshop Timetable:

10:00am Arrival | Attendees from outside of the Plexal and Here East campus arrival for check-in

10:15am to 12:00pm | Workshop Session

Throughout the Workshop we’ll be looking at:

  • The investment proposition and the need to actively engage investors from the first contact.
  • The business opportunity and how an investor can help you grow your business.
  • The essential steps that you should make to ensure your business is investment ready!
  • The steps required to prepare the ideal business plan.
  • How to achieve your business plan aims and how to avoid the pitfalls.
  • The legal aspects of business investment.

This structured Workshop can help you through the finance maze and provide the type of professional, experienced and unbiased, guidance on financial challenges that is so hard to find or too expensive to consider.

Workshop Advisors:

Gary Jesson (CEO of EFM Group and Finance Director) Group MD and co-founder of EFM.

Gary is a Business Advisor and Finance Director with over 40 years of experience in working with growing SME’s. He applies his knowledge in a wide range of sectors providing strategic financial and business advisory services with a team of experienced professionals on hand to support. He is also directly involved as a director or founder of several companies including a medical business, family investment office and an e-commerce sticker business as well as mentoring many others.

Edward Leek is a Finance Director for a portfolio of privately-owned growth companies. 

In addition to strategic and operational responsibilities, Edward has experience in Angel / VC / PE fund raising and has advised on many acquisitions and disposals in the UK and internationally.


Plexal based in the Former Press Centre in the Olympic Village in Stratford is a workspace designed to resemble a mini-city, they have their very own indoor park, private phone booths, high street, town hall and workshop space for rapid prototyping (which comes stocked with 3D printers and scanners).

Why? Because they believe innovators need two things: opportunities to connect with people and space to think or create in quiet. And cities do both those things – which is why they’ve been hotbeds of innovation for thousands of years.

They’re just a few moments from many of London’s most important travel hubs.

Lynn Meeting Room at Plexal, 14 East Bay Lane, The Press Centre, Here East, Queen Elizabeth Olympic Park, Stratford, London, E152GW

Photographs and/or video may be taken at this event.

By taking part in this event you grant Informed Funding full rights to use the images resulting from the photography/video filming for publicity or other purposes to help achieve our aims. This might include (but is not limited to), the right to use them in printed and online publicity, social media, press releases and funding applications.